Porangahau [New Zealand, 2001] The longest place name in use in the world, according to the Guinness Book of Records, belongs to a modest hill near the Central Hawke's Bay settlement of Porangahau. The Maori name, Taumatawhakatangihanga- koauauotamateaturipukakapikimaungahoro- nukupokaiwhenuakitanatahu, translates as: "The place where Tamatea, the man with the big knees, who slid, climbed and swallowed mountains, known as landeater, played his flute to his loved one."